Writing assignment1

NAME: WANG TIANREN (APPLE)
Martic NO.: U086069E
GROUP: E06
TUTOR: MS KHOO SIM ENG
Writing Assignment 1
Paragraph 1: Cause and Effect -- Why people resist new technology 
Rewrite :
The high price of high-technology products is one of the reasons that people resist new technology. As new technology is at the beginning of its development stage, it does not have as much infrastructure as other industries. The products of new technology are normally more expensive than other products. For example, solar energy is a new technology. Consequently, solar energy’s price is about 5 to 20 times higher than other energy sources (Solar Energy: Competitive Positioning by each Market Segment, 2006, para1). There are four factors that cause the high price of high-technology products. The first factor is the high price of the patent. As new technology has not been applied in daily life for a long period, the producers must pay a high price to get the patent. The second factor is the high cost of new installations. New technology is different from existing technology and requires specific equipment. The producers may need to spend much money to make this specific equipment. That leads to another factor, which is the high cost of educating workers. Since the machines are new, most of the workers have not used them before. Hence, the producers have to pay a lot of money to educate their workers and train them so that they work efficiently. The fourth factor is the high cost of advertising. Since most people are not familiar with the new technology, the producers have to put out many advertisements to popularize their products. While this is effective, it is also expensive. In conclusion, the high price is a great obstacle for people to accept the new technology.

References:
 Solar Energy: Competitive Positioning by each Market Segment (2006). Retrieved 01 Sep, 2008, from http://www.solarbuzz.com/StatsCosts.htm

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